Evenflow together with EARSC and IP Helpdesk would like to invite the EuroGEO community and specifically the e-shape pilots to two Capacity Building webinars in January 2023. Both webinars focus on cases relevant to the e-shape pilots and the EuroGEO community to highlight aspects particular to technical companies or products which should be considered and implemented to help the businesses thrive.
January 19, 2023 at 14:00 CET – “Commercialisation of the Intellectual Property” by IP Helpdesk
Registration by 16th January COB:
https://us02web.zoom.us/meeting/register/tZYpd-CvpzspGNYbyzePoMXlzqmzIjOHKaVj
IP commercialisation means turning ideas into a business by transforming an idea or invention into an object to buy and sell. The webinar will provide an overview of key aspects in the field of intellectual property licensing, including negotiation tips and legal traps.
January 31, 2023 at 15:00 CET – “Reach potential clients and partners with effective communication” by Evenflow
Registration by 26th January 2023 COB:
https://us02web.zoom.us/meeting/register/tZ0td-qhpzksE9Lk6SZiGiFoKxfwe8eMcIqB
Communications and marketing present valuable tools for any new product or company, helping to reach the potential customers or partners and convince them of the added value of the product or service proposed. To this end, Evenflow’s team will share their practical and strategic knowledge about branding and positioning, content creation, and stakeholder engagement.